At Flexwhere, we believe in the power of evolution. Over the years, we’ve prided ourselves on providing a reliable and innovative platform that helps organisations manage their spaces efficiently. However, we realised that our brand needed to evolve alongside our platform.
Recognising the Need for Change
Our journey toward rebranding began with listening to you, our customers. As your needs and expectations have shifted, especially in the post-COVID era, we recognised that Flexwhere had to adapt to the new reality of a dynamic and fluid workplace. We wanted our brand to reflect these changes and resonate with your evolving needs as you manage the new normal of hybrid working.
As we delved into your feedback, it became clear that, while our core product remained strong, our brand felt out of step with the fresh, agile approach our customers were looking for. Our visual identity, messaging, and overall brand experience didn’t fully capture the innovative spirit we strive to deliver.
The Decision to Rebrand
With this clarity, we made a pivotal decision: to embark on a journey of rebranding. This process wasn’t just about changing our logo or colour palette; it was about reinvigorating our entire identity to reflect who we are today and who we aspire to be tomorrow.
We asked ourselves: How can we better represent our core values? How do we visually communicate our commitment to innovation and customer-centricity? Our goal was to create a brand experience as engaging and dynamic as our platform.
Building the New Flexwhere
We revisited our vision and core values to ensure our brand aligns with our customers' expectations. Our new visual identity features vibrant colours symbolising energy and progress, alongside a logo that reflects our tech-savvy nature and commitment to flexibility.
Our messaging is clear and direct, emphasising our focus on customer engagement and fostering meaningful connections. We want every interaction with Flexwhere—whether navigating our platform, reaching out for support, or engaging on social media—to feel personal and valuable.
Looking Forward Together
The new Flexwhere represents a new chapter in our journey, reflecting our growth and commitment to you. We’re excited to move forward with a brand that better embodies our values and where we’re headed—a brand that is as dynamic, innovative, and flexible as the solutions we provide.
We invite you to discover our new look and experience the enhancements we’re implementing to support your journey. Join us in this exciting phase as we continue to innovate and strengthen our commitment to collaboration, connection, and success.
Thank you for being a part of the Flexwhere family—always in your corner (or at your desk).
The Flexwhere Team
